Search Engine Optimization is the process of using key words, good content, and optimal design in order to rank as high in search engine results as possible. You can have the best website money can buy but if no one finds it when searching on Google, your site is never going to be a successful business tool.
Search engine optimization starts with good design. The pages should load fast, images should be sized correctly, and issues like broken links should be avoided like the plague. Next, keywords should be used appropriately in the meta tags, content, and page titles.
Keywords are very important to getting high rankings with search engines. An example of a poor keyword is "clothing". A better keyword phrase would be "upscale children's clothing store north of Atlanta" -- the more specific the better. I work with my clients to pick the most appropriate key word phrases for their particular situation.
It's also helpful to have a target audience such as age, gender, location, income level, or interest. "Everyone" is not a target audience. It's better to pick several specific demographics such as "young professional parents in North Georgia" and "proud grandparents looking for nice children's clothes." Having a target audience helps retain loyal customers that will visit your website on a regular basis.
All of these things help improve a website's ranking and they are included in every site I build. There are many other ways to improve search engine ranking and drive traffic to your website. Be sure to add your URL (domain name) to print media (such as sale flyers and business cards). Purchase online ads that link to your website. Start a social media campaign. All of these things really help and should part of your business plan.
322 EV Farm Drive
Blairsville, Georgia 30512
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